Maybelline New York Lasting Drama Gel Liner
Quick Take: Create intensely defined eyes with up to 36 hours of dramatic wear using the Maybelline New York Lasting Drama Gel Liner in 01 Black. Featuring a rich, highly pigmented gel formula and an expert professional brush included in the jar, this liner glides on smoothly to deliver bold, jet-black color. Engineered to be entirely smudge-proof and waterproof, it empowers you to effortlessly craft anything from a subtle tightline to a razor-sharp, winged cat eye that lasts all day and night.
Composition & Formulation Matrix
| Ingredient Category | Key Components | Benefit & Action |
| Pigment Complex | Intense Carbon-Black Pigments | Deliver a rich, opaque black payoff in a single stroke for maximum eye impact |
| Film-Forming Polymers | Long-Wear Water-Resistant Resins | Lock the pigment in place to ensure a 36-hour smudge-proof, waterproof, and flake-resistant finish |
| Application Tool | Professional Expert Eyeliner Brush | Features soft, firm bristles designed for effortless precision, smooth glide, and controlled wing creation |
Why You'll Love It
36-Hour Ultra Long-Wear: Advanced waterproof and smudge-proof formula resists fading, creasing, or running through humidity and active days.
Intense Jet-Black Payoff: Offers deep, rich pigmentation (01 Black) that instantly brightens and defines your eyes.
Professional Brush Included: Comes with a custom-designed angled brush that makes creating precise lines and sharp wings foolproof.
Versatile Application: Creamy gel texture lets you achieve both sleek graphic lines and a soft, smudged smokey look before it sets.
Product Blueprint
| Feature | Details |
| Brand | Maybelline New York |
| Product Line | Lasting Drama Series |
| Product Type | Long-Wear Waterproof Gel Eyeliner with Brush |
| SKU | 6902395234708 |
| Shade | 01 Black |
| Finish | Rich Matte & High-Definition |
| Ideal For | Bold eye definition, winged eyeliner looks, 36-hour wear, and smudge-resistant makeup |
How to Apply for Best Results
Dip the Brush: Lightly swirl the tip of the included expert eyeliner brush into the gel pot, coating both sides of the bristles.
Line the Eye: Glide the brush along your upper lash line starting from the inner corner, drawing outwards towards the outer edge.
Create the Wing: Extend the line upward and outward following the natural curve of your lower lash line to form a crisp wing.
Let It Set: Allow the formula a few seconds to dry down completely for a locked-in, waterproof finish.
Fast FAQs
Will this gel liner smudge or transfer on oily eyelids?
No, the long-wear polymer formula is engineered to resist oil, sweat, and water, ensuring zero smudging or transfer once set.
How do I keep the gel pot from drying out?
Always screw the cap back on tightly immediately after use, and store the jar upside down or away from direct heat when possible to preserve its creamy texture.
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